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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Strategic Marketing, Todd A. Mooradian
- Taal
- Jaar van publicatie
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Marketing
- Ondertitel
- Pearson New International Edition
- Taal
- Engels
- Auteurs
- Todd A. Mooradian
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2013
- Formaat
- Paperback
- Aantal pagina's
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Reeks
- Tags
- Economie, Marketing en PR
- Aantekening
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.