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When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
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Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Taal
- Jaar van publicatie
- 2014
- Bindwijze
- (Hardcover),
- Staat van het boek
- Zeer goed
- Prijs
- € 32,99
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- Titel
- Fewer, Bigger, Bolder
- Taal
- Engels
- Auteurs
- Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Uitgever
- Penguin UK
- Jaar van publicatie
- 2014
- Formaat
- Hardcover
- Aantal pagina's
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Reeks
- Tags
- Handel, Business & Management, Economie, Management & HR, Voedingsindustrie, Succes in het bedrijfsleven
- Aantekening
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.