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How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
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Shanghai Posters, Jamie Cox, Anna Hestler
- Taal
- Jaar van publicatie
- 2005
- Bindwijze
- (Hardcover),
- Staat van het boek
- Goed
- Prijs
- € 26,49
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- Titel
- Shanghai Posters
- Ondertitel
- The Power of Advertising
- Taal
- Engels
- Auteurs
- Jamie Cox, Anna Hestler
- Uitgever
- FormAsia
- Jaar van publicatie
- 2005
- Formaat
- Hardcover
- Aantal pagina's
- 148
- ISBN10
- 9627283959
- ISBN13
- 9789627283959
- Reeks
- Tags
- Economie, Design, China, Reclame en promotie
- Aantekening
- How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.