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Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
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Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Taal
- Jaar van publicatie
- 2002
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 5,99
Betaalmethoden
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- Titel
- Customer Obsession
- Ondertitel
- Your Roadmap to Profitable CRM
- Taal
- Engels
- Auteurs
- Ad Nederlof, Dr. Jon Anton
- Uitgever
- Anton Press
- Jaar van publicatie
- 2002
- Formaat
- Paperback
- Aantal pagina's
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Reeks
- Tags
- Aantekening
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.