Your New Restaurant - Completely Updated Second Edition

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Starting a new restaurant can be an exciting and glamorous adventure. Almost everyone with a good location and a love of food can start and succeed with their own restaurant. But how do you keep it going, profitably, in a competitive marketplace? What is going to bring in the customers, and keep them coming back for more? With over thirty years of experience in starting, managing, and growing restaurants, author and restaurant consultant Vincent Mischitelli has all the answers. In this easy-to-follow book, he shares his business secrets with you. With hundreds of tips and tricks of the trades, Your New Restaurant will help you turn your dreams into reality. From advertising and accounting to menu planning and creating the right atmosphere, this completely updated classic is the perfect introduction to the restaurant business.