Growth Levers and How to Find Them

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Great startups focus on impactful growth strategies rather than minor tactics. Research shows that 90% of growth often stems from just 10% of efforts, yet identifying these effective levers can take years of experimentation. This book provides a roadmap to expedite that journey. Traditional methods like paid ads, SEO, and referral programs have limited effectiveness. Instead, the book emphasizes the importance of unique growth levers—like the professional photography that built trust for Airbnb—derived from unexpected customer insights and spanning various organizational functions. Readers will learn to map their growth model to pinpoint leverage points, uncover unconscious customer biases, and identify prospects at their peak need. The book also guides on articulating value propositions clearly, running impactful experiments, and conducting growth sprints to enhance learning and execution. Matt Lerner, with his extensive experience helping over 200 startups achieve significant growth, shares a proven framework that has led some to expand by 100X. The book is filled with practical examples and step-by-step instructions, making it an essential read for founders before hiring a Head of Growth.