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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

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  • 9 uur lezen

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Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key triggers that can cause an automatic yes decision. It enables you to get commitment and results from others.

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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions, Russell H. Granger

Taal
Jaar van publicatie
2007,
Staat van het boek
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Titel
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Taal
Engels
Jaar van publicatie
2007
Aantal pagina's
240
ISBN10
0071544372
ISBN13
9780071544375
Reeks
Aantekening
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key triggers that can cause an automatic yes decision. It enables you to get commitment and results from others.