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This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
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Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Taal
- Jaar van publicatie
- 1995
- Bindwijze
- (Paperback),
- Staat van het boek
- Beschadigd
- Prijs
- € 6,71
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- Titel
- Key Marketing Concepts
- Taal
- Engels
- Auteurs
- Mike Meldrum, Malcolm McDonald
- Uitgever
- Palgrave Macmillan
- Jaar van publicatie
- 1995
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Reeks
- Categorieën
- Aantekening
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.