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Unleashing Innovation

How Whirlpool Transformed an Industry

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In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

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Unleashing Innovation, Nancy Tennant Snyder

Taal
Jaar van publicatie
2008
Bindwijze
(Hardcover)
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Titel
Unleashing Innovation
Ondertitel
How Whirlpool Transformed an Industry
Taal
Engels
Uitgever
Jossey-Bass
Jaar van publicatie
2008
Formaat
Hardcover
Aantal pagina's
272
ISBN10
0470192402
ISBN13
9780470192405
Reeks
Aantekening
In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.