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EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
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Easyjet, Lois Jones
- Taal
- Jaar van publicatie
- 2007
- Bindwijze
- (Paperback)
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- Titel
- Easyjet
- Ondertitel
- The Story of Britain's Biggest Low-Cost Airline
- Taal
- Engels
- Auteurs
- Lois Jones
- Uitgever
- Aurum Pr Ltd
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- Aantal pagina's
- 247
- ISBN10
- 1845132475
- ISBN13
- 9781845132477
- Reeks
- Categorieën
- Aantekening
- EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.