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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup
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No B.S. Guide to Brand-Building by Direct Response, Dane Kennedy
- Taal
- Jaar van publicatie
- 2014
- Bindwijze
- (Paperback)
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- Titel
- No B.S. Guide to Brand-Building by Direct Response
- Ondertitel
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Taal
- Engels
- Auteurs
- Dane Kennedy
- Uitgever
- Entrepreneur Press
- Jaar van publicatie
- 2014
- Formaat
- Paperback
- Aantal pagina's
- 262
- ISBN10
- 1599185334
- ISBN13
- 9781599185330
- Reeks
- Categorieën
- Aantekening
- Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup