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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Taal
- Jaar van publicatie
- 2013
- Bindwijze
- (Hardcover)
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- Titel
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Ondertitel
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Taal
- Engels
- Auteurs
- Paharia Rajat
- Uitgever
- McGraw-Hill Education - Europe
- Jaar van publicatie
- 2013
- Formaat
- Hardcover
- Aantal pagina's
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Reeks
- Tags
- Handel, Technologie, Leiderschap, Communicatie, Marketing en PR, Opleiding en Training, Reclame en promotie, Bedrijfscultuur, Consumentengedrag, Big Data, Gedrags-economie
- Aantekening
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.