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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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Digital Business & E-Commerce Management, Dave Chaffey
- Taal
- Jaar van publicatie
- 2014,
- Staat van het boek
- Goed
- Prijs
- € 5,59
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- Titel
- Digital Business & E-Commerce Management
- Ondertitel
- Strategy Implementation & Practice - Sixth Edition
- Taal
- Engels
- Auteurs
- Dave Chaffey
- Uitgever
- Pearson Education
- Jaar van publicatie
- 2014
- Aantal pagina's
- 712
- ISBN10
- 0273786547
- ISBN13
- 9780273786542
- Reeks
- Categorieën
- Aantekening
- This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.