Listen First!

Meer over het boek

LISTEN FIRST! Shhh… Listen. The conversations happening online and in the marketplace reveal vital insights about your business and customers—what they say about you, how they use your products, and their likelihood to buy or recommend you. Effective listening grants you a significant edge over competitors, allowing you to respond swiftly to customer needs and market shifts. It’s about gaining a business advantage. Drawing on authoritative research from the Advertising Research Foundation, this book serves as a playbook for navigating marketing and advertising in today's conversational landscape. It outlines what listening entails, how to implement it, and its future trajectory. When executed properly, social media listening reveals crucial insights that can inform marketing strategies, product development, customer service, and other business functions that engage with customers and stakeholders. You will discover essential tools, strategies, and proven tactics for effective listening. With evidence, research, and expert perspectives, you’ll learn how to leverage listening to enhance your business both now and in the future. To achieve a sustainable advantage in an unpredictable world, it’s time to start—and act on—listening.