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SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
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Spinning the Bottle, Harvey Posert, Paul Franson
- Taal
- Jaar van publicatie
- 2004
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 17,49
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- Titel
- Spinning the Bottle
- Taal
- Engels
- Auteurs
- Harvey Posert, Paul Franson
- Uitgever
- Board & Bench Pub
- Jaar van publicatie
- 2004
- Formaat
- Paperback
- Aantal pagina's
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Reeks
- Categorieën
- Aantekening
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.