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Focusing on research methodology in management and business, this guide offers concise, modular content to help students navigate their projects effectively. It introduces a new chapter on qualitative data analysis, addressing a common area of interest. The accompanying student website provides practical support for writing proposals, structuring dissertations, and data collection. With a step-by-step approach, the authors cover essential topics like observational methods and data analysis, making it an invaluable resource for MBA and degree program students tackling research for the first time.
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Research Methods, David Crowther, Geoffrey Lancaster
- Taal
- Jaar van publicatie
- 2014
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 8,49
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- Titel
- Research Methods
- Ondertitel
- A Concise Introduction to Research in Management and Business Consultancy - Second Edition
- Taal
- Engels
- Auteurs
- David Crowther, Geoffrey Lancaster
- Uitgever
- Taylor & Francis
- Jaar van publicatie
- 2014
- Formaat
- Paperback
- Aantal pagina's
- 304
- ISBN10
- 0750689536
- ISBN13
- 9780750689533
- Reeks
- Categorieën
- Tags
- Handel, Onderzoek, Methodologie
- Aantekening
- Focusing on research methodology in management and business, this guide offers concise, modular content to help students navigate their projects effectively. It introduces a new chapter on qualitative data analysis, addressing a common area of interest. The accompanying student website provides practical support for writing proposals, structuring dissertations, and data collection. With a step-by-step approach, the authors cover essential topics like observational methods and data analysis, making it an invaluable resource for MBA and degree program students tackling research for the first time.