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The Last Link

Closing the Gap That Is Sabotaging Your Business

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NEWYORK TIMES, AND WALL STREET JOURNAL BESTSELLER In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he has worked with major global companies to help them function better. He has found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.

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The Last Link, Gregg Crawford

Taal
Jaar van publicatie
2007
Bindwijze
(Hardcover),
Staat van het boek
Goed
Prijs
€ 4,79

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Titel
The Last Link
Ondertitel
Closing the Gap That Is Sabotaging Your Business
Taal
Engels
Jaar van publicatie
2007
Formaat
Hardcover
Aantal pagina's
198
ISBN10
1929774427
ISBN13
9781929774425
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Tags
Handel
Aantekening
NEWYORK TIMES, AND WALL STREET JOURNAL BESTSELLER In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he has worked with major global companies to help them function better. He has found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.