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What Customers Really Want
How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
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What Customers Really Want, Scott McKain
- Taal
- Jaar van publicatie
- 2006
- Bindwijze
- (Paperback),
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- € 3,94
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- Titel
- What Customers Really Want
- Ondertitel
- How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
- Taal
- Engels
- Auteurs
- Scott McKain
- Uitgever
- Thomas Nelson Publishers
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 195
- ISBN10
- 0785288368
- ISBN13
- 9780785288367
- Reeks
- Categorieën
- Aantekening
- Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.