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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
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The Chocolate Wars, Joël Glenn Brenner
- Taal
- Jaar van publicatie
- 2000
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 6,89
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- Titel
- The Chocolate Wars
- Ondertitel
- Inside the Secret Worlds of Mars and Hershey
- Taal
- Engels
- Auteurs
- Joël Glenn Brenner
- Uitgever
- Broadway Books
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- Aantal pagina's
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Reeks
- Categorieën
- Tags
- Historisch thema, Handel, Eten, Casestudy
- Aantekening
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.