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Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
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Key Account Plans, Lynette Ryals, Malcolm McDonald
- Taal
- Jaar van publicatie
- 2008
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 6,09
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- Titel
- Key Account Plans
- Taal
- Engels
- Auteurs
- Lynette Ryals, Malcolm McDonald
- Uitgever
- Taylor & Francis
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 408
- ISBN10
- 0750683678
- ISBN13
- 9780750683678
- Reeks
- Tags
- Handel, Relaties, Marketing en PR
- Aantekening
- Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.