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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Taal
- Jaar van publicatie
- 2012,
- Staat van het boek
- Goed
- Prijs
- € 8,59
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- Titel
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Taal
- Engels
- Auteurs
- Andrea Phillips
- Uitgever
- McGraw-Hill Education - Europe
- Jaar van publicatie
- 2012
- Aantal pagina's
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Reeks
- Categorieën
- Aantekening
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.