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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
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Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Taal
- Jaar van publicatie
- 2004
- Bindwijze
- (Hardcover),
- Staat van het boek
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- Prijs
- € 6,49
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- Titel
- Successful Marketing Strategies for High-Tech Firms
- Ondertitel
- Third Edition
- Taal
- Engels
- Auteurs
- Eric Viardot
- Uitgever
- Artech House Publishers
- Jaar van publicatie
- 2004
- Formaat
- Hardcover
- Aantal pagina's
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Reeks
- Categorieën
- Aantekening
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.