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Advertising in a Digital Age

Best Practices & Tips for Paid Search and Social Media Advertising

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Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.

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Advertising in a Digital Age, Gabriela Taylor

Taal
Jaar van publicatie
2012
Bindwijze
(Paperback)
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Titel
Advertising in a Digital Age
Ondertitel
Best Practices & Tips for Paid Search and Social Media Advertising
Taal
Engels
Jaar van publicatie
2012
Formaat
Paperback
Aantal pagina's
172
ISBN10
1480049611
ISBN13
9781480049611
Reeks
Aantekening
Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.