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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
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Design for Response, David J. Katz, Leslie H. Sherr
- Taal
- Jaar van publicatie
- 1998
- Bindwijze
- (Hardcover)
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- Titel
- Design for Response
- Ondertitel
- Creative Direct Marketing That Works
- Taal
- Engels
- Auteurs
- David J. Katz, Leslie H. Sherr
- Uitgever
- Rockport Pub
- Jaar van publicatie
- 1998
- Formaat
- Hardcover
- Aantal pagina's
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Reeks
- Categorieën
- Aantekening
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.