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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
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Marketing Research, Alvin C. Burns, Ronald F. Bush
- Taal
- Jaar van publicatie
- 2003
- Bindwijze
- (Hardcover),
- Staat van het boek
- Goed
- Prijs
- € 24,49
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- Titel
- Marketing Research
- Ondertitel
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Taal
- Engels
- Auteurs
- Alvin C. Burns, Ronald F. Bush
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2003
- Formaat
- Hardcover
- Aantal pagina's
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Reeks
- Categorieën
- Tags
- Marketing en PR, Onderzoek, Internet
- Aantekening
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.