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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
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Design in Business, Margaret Bruce, John Bessant
- Taal
- Jaar van publicatie
- 2001
- Bindwijze
- (Paperback)
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- Titel
- Design in Business
- Ondertitel
- Strategic Innovation Through Design
- Taal
- Engels
- Auteurs
- Margaret Bruce, John Bessant
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2001
- Formaat
- Paperback
- Aantal pagina's
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Reeks
- Categorieën
- Aantekening
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.