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Design in Business

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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.

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Design in Business, Margaret Bruce, John Bessant

Taal
Jaar van publicatie
2002
Bindwijze
(Paperback)
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Titel
Design in Business
Taal
Engels
Jaar van publicatie
2002
Formaat
Paperback
Aantal pagina's
312
ISBN10
0273643746
ISBN13
9780273643746
Reeks
Aantekening
Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.