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Emotional Branding

The New Paradigm for Connecting Brands to People - Updated and Revised Edition - Includes Winning Internet Strategies in the Age of Social Media

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All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities

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Emotional Branding, Sergio Zyman, Marc Gobé

Taal
Jaar van publicatie
2015
Bindwijze
(Paperback),
Staat van het boek
Goed
Prijs
€ 6,09

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Titel
Emotional Branding
Ondertitel
The New Paradigm for Connecting Brands to People - Updated and Revised Edition - Includes Winning Internet Strategies in the Age of Social Media
Taal
Engels
Jaar van publicatie
2015
Formaat
Paperback
Aantal pagina's
325
ISBN10
1581156723
ISBN13
9781581156720
Reeks
Aantekening
All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities