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Creating Success: How to Write a Marketing Plan

Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition

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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.

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Creating Success: How to Write a Marketing Plan, John Westwood

Taal
Jaar van publicatie
2011
Bindwijze
(Paperback),
Staat van het boek
Zeer goed
Prijs
€ 11,39

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Titel
Creating Success: How to Write a Marketing Plan
Ondertitel
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
Taal
Engels
Uitgever
Kogan Page
Jaar van publicatie
2011
Formaat
Paperback
Aantal pagina's
144
ISBN10
0749461500
ISBN13
9780749461508
Reeks
Aantekening
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.