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The Marketing Pocketbook

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Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.

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The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones

Taal
Jaar van publicatie
1996
Bindwijze
(Paperback)
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Titel
The Marketing Pocketbook
Taal
Engels
Jaar van publicatie
1996
Formaat
Paperback
Aantal pagina's
112
ISBN10
1870471407
ISBN13
9781870471404
Reeks
Aantekening
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.