This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Tato kniha prezentuje "základy" marketingu. Hlavním cílem bylo usnadnit studentům pochopení těchto velmi důležitých základů - "přístupnost" byla hlavním záměrem. Základy marketingu jsou zkrácenou verzí knihy Basic Marketing
Practical Business Math Procedures, 7e continues to provide complete coverage of practical business applications of math, organized in a logical and teachable format, with unique and motivating pedagogy, and a market leading supplements package. Carefully written and developed to provide both procedural details in a step-by-step format, and superb motivation via Wall Street Journal and Kiplinger Personal Finance Magazine articles, colorful format, photos, and scrapbook projects, this text is a winner! This edition continues the “24-HOUR STUDENT HOTLINE” that has received over 50,000 student calls. Jeff Slater is a teacher and author of several leading titles in math and accounting, and his dedicated work on PBMP has made it the most reliable, trustworthy, and widely used text.