Johann Gross Boeken

Focusing on the intersection of offline and online marketing, this seminar paper presents an in-depth analysis of marketing strategies within a business context. It explores how traditional marketing methods can complement digital approaches to enhance overall effectiveness. The paper is grounded in academic research and practical applications, making it a valuable resource for students and professionals in the field of marketing. It received a high grade, reflecting its thorough examination of current trends and methodologies in marketing practices.

Crowdfunding is explored as a crucial financial instrument, with distinctions made between donation-based, reward-based, debt-based, and equity-based models. Nonprofit organizations typically utilize donation-based systems, while startups favor equity or debt options to attract investment. The JOBS Act facilitates easier access to funding for startups, enabling them to leverage crowdfunding effectively. However, some online intermediaries exploit legal gaps to create angel groups for equity-based crowdfunding. Overall, crowdfunding presents a vital avenue for startups to realize their business ideas when traditional financing avenues are unavailable.

Focusing on nonlinear vibration problems, this monograph introduces the concept of Harmonic Balance, detailing its theoretical foundations and practical applications in mechanical systems. It also explores the computational methods involved, making it a comprehensive resource for understanding and applying this technique in engineering contexts.

Capital markets present various investment opportunities, with Closed-End Funds (CEFs) standing out for their potential high returns and diverse categories, including real estate and renewable energy. Understanding these complex financial products is crucial for making informed investment decisions, as many investors are deterred by their intricacies. The paper emphasizes the importance of evaluating risks and opportunities associated with CEFs, highlighting the standardized information systems established by legislators to aid investors in navigating these investments effectively.

Corporate culture plays a crucial role in organizational success, encompassing values, norms, and beliefs that shape workplace dynamics. In the context of globalization, mergers and acquisitions often lead to cultural clashes, necessitating intentional interventions to foster a cohesive environment. Addressing issues such as dissatisfaction and inefficiency can drive the need for cultural change. Understanding the existing culture and employing effective strategies are vital for successful transformation, with culture guides aiding employees through this complex process.

The demand curve is derived through the utility maximum principle, emphasizing the importance of perfect markets and rational agents, known as homo oeconomicus. These agents evaluate opportunities against their opportunity costs to maximize benefits within their income constraints. The analysis includes defining key concepts and utilizing tools like the budget line, which illustrates available income, and the indifference curve, which identifies the optimal quantity of goods. The paper highlights the theoretical underpinnings necessary for understanding demand in economic models.

Focusing on asset-backed securities (ABS), this seminar paper explores their dual role as a financing tool for companies and an investment opportunity for investors. It highlights the benefits, such as improved access to financial markets and enhanced balance sheets for firms, while also addressing significant risks, including securitization and regulatory challenges. The paper discusses how the 2007 financial crisis transformed ABS from traditional financing instruments into complex financial investments, influenced by factors like investment bank greed and inadequate risk management.

The analysis focuses on the European debt crisis as a significant challenge for the Eurozone, highlighting how national issues have evolved into broader international economic problems. It critiques the European Central Bank's shift from a stability-oriented monetary policy to crisis management, which may lead to long-term economic repercussions for member states. Additionally, it argues that bailouts for countries like the PIIGS have not addressed the underlying issues, as many of these nations continue to increase public debt without implementing necessary reforms to boost competitiveness and GDP.

The study examines various leadership behavior types, highlighting task-oriented, relations-oriented, and change-oriented leaders. Task-oriented leaders focus on goals, while relations-oriented leaders prioritize employee satisfaction to enhance productivity. Change-oriented leaders thrive in dynamic industries, fostering innovation. The paper explores whether leadership traits are innate or can be developed, concluding that both aspects play a role. It emphasizes that effective leadership adapts to the situation, particularly for sales leaders who must balance social skills and task orientation based on their relationships with subordinates.

Als 10-Jähriger gerät der Autor in die Fänge von NS-Erziehungsanstalten. Am Wiener Spiegelgrund begegnet er seinem gefürchteten Namensvetter Dr. Heinrich Gross. Ohne Sentimentalität oder Selbstmitleid schildert Johann Gross, was er erlebt, erlitten und gesehen hat, berichtet von der Grausamkeit der Ärzte und des Personals, aber auch von Menschlichkeit und Hilfsbereitschaft, die ihm von Kameraden und Außenseitern zuteil wurden. Christine Nöstlingers berührendes Vorwort schildert den Menschen Johann Gross, Dr. Wolfgang Neugebauer, früherer Leiter des Dokumentationsarchivs des österreichischen Widerstandes, liefert in einem Nachwort den zeitgeschichtlichen Hintergrund.