Andy Green Boeken

The bestselling author of Brief History of Everyday Objects explores the animals we love, the ones we make use of, and the ones that make use of us in this hilarious, informative mix of storytelling and factbook.

Make ideas contagious through every channel of communicationViral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ""meme"" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

Exploring the nature of reality, this book delves into the concepts of both relative and absolute truth through a philosophical lens grounded in lived experience. The author combines insights from scientific knowledge with Eastern and Western philosophical approaches, encouraging readers to recognize the limitations of thought as a form of truth. By inviting readers to move beyond intellectual understanding, the work aims to facilitate an experiential connection to a deeper, numinous reality.

An intimate graphic memoir by a New York Times bestselling writer about his semester abroad in Beirut as he grows close to a crowd of mostly LGBTQ students, and suffers a mental breakdown while the city erupts into revolution.

Der 8-jährige Cole Sear trägt ein düsteres Geheimnis mit sich herum: Er sieht tote Menschen, die ihn mit ihrem vergangenen Leben, ihren Schicksalen quälen. Erst bei dem Kinderpsychologen Dr. Malcolm Crowe findet er den Mut, von den furchterregenden Begegnungen zu erzählen. Schritt für Schritt nähert sich Crowe der Realität hinter den gespenstischen Visionen - doch die Wirklichkiet ist schockierender als es ein Alptraum je sein kann . . .

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