Donald D. Hoffman Volgorde van de boeken (chronologisch)

Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

Do we see the world as it truly is? Cognitive scientist Donald Hoffman says no: our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. The world is nothing like what we see through our eyes, and "The Case Against Reality" explains why.

»Hoffman, einer der großen Denker, verbindet hier sein tiefes Verständnis für Wahrnehmungslogik, seine Fähigkeit zur anschaulichen Darstellung und sein unverbrauchtes Gespür für die wundersamen Dinge um uns herum.« Steven Pinker »Das Buch ist ein Glanzstück, einzigartig, nicht nur erfrischend originell, sondern auch eine unterhaltende Einführung.« V. S. Ramachandran, Direktor des Center for Brain and Cognition, University of California, San Diego