Roger von Oech is een Amerikaanse spreker, conferentieorganisator, auteur en speelgoedmaker wiens werk zich verdiept in de studie van creativiteit. Zijn geschriften onderzoeken hoe mentale blokkades te overwinnen en innovatief denken te bevorderen. Via zijn boeken en lezingen biedt von Oech praktische hulpmiddelen en perspectieven die lezers en deelnemers helpen hun eigen creatieve potentieel te ontsluiten. Hij benadrukt een speelse benadering en onconventioneel denken als sleutelelementen voor probleemoplossing en innovatie.
Using Your Explorer, Artist, Judge, & Warrior to be More Creative
When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.
Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.
