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Anne Gregory

    Public Relations in Practice
    Planning and Managing Public Relations Campaigns
    Strategic Public Relations Leadership
    Planning and Managing Public Relations Campaigns
    Me and Nu
    • Me and Nu

      • 128bladzijden
      • 5 uur lezen
      4,5(16)Tarief

      Lady Gregory was the cornerstone of the Irish Literary Revival in the first quarter of the 20th century. At Coole Park in Co. Galway she was host to many literary figures and painters of the time: W. B. Yeats of course, J. M. Synge, Bernard Shaw, Douglas Hyde, A. E. (George W. Russell), Sean O'Casey, John Masefield, George Moore, and among the painters, J. B. Yeats the elder, Jack B. Yeats and Augustus John. As well as spending a large part of her time as hostess of Coole, being a prolific author and playwright, a Director of the Abbey Theatre, the chief campaigner for the return of the Lane Pictures to Dublin, and an excellent landlord, she is remembered as a great personality. This book is written by one of her grandchildren, Anne, who, with her brother and sister, was born and brought up at Coole, and in it she gives a new dimension to what we know of Lady Gregory and her guests.

      Me and Nu
    • Planning and Managing Public Relations Campaigns

      A Strategic Approach

      • 352bladzijden
      • 13 uur lezen
      5,0(1)Tarief

      This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.

      Planning and Managing Public Relations Campaigns
    • Focusing on the role of public relations professionals, this revised edition offers a framework for articulating their impact on organizational effectiveness. It outlines the essential capabilities that PR leaders need to demonstrate in order to function at the highest levels within an organization, emphasizing the importance of their contributions to overall success.

      Strategic Public Relations Leadership
    • Public Relations in Practice

      • 160bladzijden
      • 6 uur lezen

      This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

      Public Relations in Practice