Baruch Fischhoff is een vooraanstaande academicus wiens werk de studie van risicoperceptie promoot. Zijn uitgebreide onderzoek verdiept zich in risicoanalyse, communicatie en menselijk gedrag, en vormt significant onze begrip van hoe individuen risico's waarnemen en erop reageren. Fischhoffs academische bijdragen hebben het vakgebied diepgaand beïnvloed en bieden cruciale inzichten in besluitvorming onder onzekerheid.
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives
Focusing on the intersection of management science and real-world challenges, this book presents a collaborative approach to problem-solving within educational institutions. It emphasizes the importance of co-creating solutions that not only address specific issues but also enhance the disciplines themselves, promoting a vision for a more integrated and impactful educational framework in management science.