This textbook is suitable for economics students at the intermediate level. This new edition has been fully updated with new material on uncertainty and investment, whilst retaining Mansfield's theory and applications approach.
Economic decisions are at the heart and soul of modern business and almost every business process has been subjected to economic analysis. Much of this analysis is applied microeconomics, in one form or another. Recently the emphasis in managerial economics courses has swung towards business studies and this new edition reflects this shift. Two chapters on traditional topics have been dropped and new chapters have been intorduced on important and contemporary subjects.
Among the most popular and successful texts available to economics students, Edwin Mansfield's books have been adopted at over 1,000 colleges and universities around the world. The hallmark qualities of Professor Mansfield's books are a careful integration of theory and example, meticulously clear writing style, and a step-by-step pedagogy.
This new edition places increased emphasis on strategic behaviour such as oligopoly and game theory. Further coverage is given on international issues and students are helped with calculus-based exercises. The latest effects of technological change are clearly presented.