Martin J. Gannon Boeken

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives. New nations in the edition

The author presents a comprehensive exploration of globalization, offering diverse perspectives on its potential positive effects. The clarity and precision of the writing make complex issues accessible and practical for readers. This book is ideal for educators and anyone preparing for international experiences, as it equips them with essential insights into the cultural implications of globalization. Its depth of knowledge and expert analysis make it a valuable resource for understanding the intricacies of global interactions.

Exploring the significance of metaphors in understanding national cultures, this volume includes empirical studies and extensive research from books and articles. It delves into the perspectives of political scientists and journalists who interpret global dynamics through zero-sum game theory, highlighting the symbolism tied to cultural metaphors. The conclusion offers practical applications of these metaphors, showcasing their relevance in cultural analysis and communication.