The book offers a humorous exploration of the author's career as a government-sponsored advocate heckler, sharing techniques of banter and supporting shy individuals. It delves into the art of performance, highlighting both its vulnerabilities and techniques. Additionally, it serves as a manifesto for an anarchic utopia where tolerance and opposition coexist, encouraging the free exploration of ideas.
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand..
The narrative follows the annual adventures of four friends navigating the picturesque Norfolk Broads. Their journeys are filled with camaraderie, exploration, and the beauty of nature, as they encounter various challenges and experiences along the waterways. The book captures the essence of friendship and the joy of discovery in a serene yet dynamic environment, showcasing the unique charm of the Broads and the bonds that deepen through shared adventures.
An authoritative and comprehensive legal text on all aspects of age restricted
goods and services in England and Wales. Now in its third edition, the book
covers all of the latest changes to age restrictions, including offensive
weapons, cosmetic fillers and unmanned drones.
