Simon Hall Boeken

"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space"-- Provided by publisher

Fidel Castro's visit to New York City, September 1960 ... [R]eveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed." --Provided by publisher

Drawing on the latest findings of historians and archaeologists, and illustrated throughout with superbly detailed maps and photographs, this comprehensive guide follows the story of the British Isles from prehistoric times to the present day. The full-color maps are enhanced by the narrative, which examines topics such as the spread of literacy, the roots of organized sport, and the advance of the twentieth-century suburb. Scholarly yet accessible, exploring major events, everyday life, and new historical themes, this volume is set to become the definitive introduction to British and Irish history

The movement's origins -- Key events -- Key figures -- Intersections and relationships with other movements -- Strengths and weaknesses -- The movement's legacy.

Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

The narrative delves into the interconnectedness of the civil rights movement and the anti-Vietnam War protests during the 1960s. It examines how the civil rights activists responded to the war and highlights the dynamics between black groups opposing the conflict and the broader peace movement. Through extensive archival research, the author presents a nuanced history that reveals both the alliances and tensions that emerged within these social movements, showcasing their radicalization and the complexities of their interactions.

Effective communication is at the heart of this comprehensive guide, which equips readers with essential skills in writing, public speaking, and presentations. It emphasizes the power of storytelling and strategic communication to achieve specific goals. Additionally, the book offers insights on attracting media attention and mastering online communication, making it a valuable resource for anyone looking to enhance their communicative abilities in various contexts.

Since the middle ages, Orkney has proved remarkable for the volume and the quality of its literary output.

This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world.