Tim Hughes Boeken

Why Marketing in its Current Form is Dead Why Sales in its Current Form is Dead Where are Customers Falling Between Sales and Marketing Departments? The Sales and Marketing Department of the Future Implementing Smarketing into Your Company How Do You Implement a Smarketing Programme? Challenges of Smarketing and How to Overcome Them Governance and Measures You Will Need to Implement a Smarketing Program Practical Tools To Support Your Smarketing Program Account Based Marketing - A New Way to Organize Sales Conclusion: How Will Smarketing Prepare You for the Future?

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--

TIM HUGHES shares a selection of his writing from the past six decades – from Sixth Form juvenilia, with their early hints of campery, to his many articles in the gay press on both sides of the Atlantic. In London in the late 1960s he was an associate editor of JEREMY – the world’s first glossy gay magazine – scoring early interviews with David Bowie, Ian Mckellan and Quentin Crisp, before they reached iconic fame. In New York we move from the 70s’ post-Stonewall gained gay freedom with its attendant wild and sleazy nightlife venues like the notorious MINESHAFT sex club to the horrors and sadness of the gay plague in the early 1980s – the pandemic that was HIV/AIDS. In a moving penultimate coda prior to his work for ATTITUDE magazine we learn of his grief at the loss of friends, his patients – Tim Hughes re-trained as an HIV counsellor – and lover, Enrique Luna.

Set in the 1950s, this memoir chronicles a grammar-school boy's journey of self-discovery in a time when being gay was illegal in the UK. It reveals his exploration of a hidden world filled with diverse individuals, from politicians to truck drivers, highlighting the complexities of identity and desire during a repressive era. The narrative offers a candid glimpse into the struggles and secret lives of those navigating their sexuality amidst societal constraints.