Chuck Wall Boeken

It is 1992, and twenty-year-old Justin Bench has arrived, recently and unexpectedly, to the tiny, fictional mid-valley town of Appleton. Here, in the sparsely-populated mountains of central Washington State, Justins adoptive father has passed on, bequeathing him a small trust fund, and a caretakers cabin in the wooded environs of the old abandoned Appleton Quarry. Though encumbered with an unspecified learning disability, Justins indomitable good nature in concert with a solid gold work ethic has earned him the almost reverential trust and respect of the entire community in particular, a cadre of outdoorsy, verbally competitive,

In today's modern, hypercompetitive Internet age, where product choices seem limitless and extensive product information and reviews are only a click away, newly empowered customers call the shots. Head-in-the-sand companies that fail to accept this reality will wither away and die. Customer-research expert Chuck Wall makes these arguments based on interviewing or surveying more than 100,000 customers. He backs up his thesis with valuable insights and fascinating case histories of "Customer CEO" companies. Wall says his belief that companies should pay close attention to their customers is "radical," but by now, the axiom that companies should be customer-centric is pretty much common knowledge. Even so, Wall offers well-informed, valuable observations about what customers care about and want. getAbstract recommends his thoughtful perceptions to everyone who has customers, wants to retain them and hopes to attract even more.