Joel A DeLisa Volgorde van de boeken (chronologisch)

Leverage your company’s most important asset! Drawing on extensive research and rich case studies, the author illustrates how to integrate reputation management into the culture and structure of organizations. This work is expected to set the standard for years to come. It provides a "sixth sense" for identifying reputational risks and opportunities, making it highly recommended by industry leaders. The insights offered are crucial for managing reputation and transforming challenges into opportunities, becoming essential for any manager's toolkit. The book breaks new ground in addressing the elusive challenge of reputation management, presenting navigational tools that can change the game for companies and consultants alike. In today’s fast-paced digital environment, negative publicity can lead to rapid humiliation or ruin. Companies like BP and Goldman Sachs have faced significant image setbacks that could have been mitigated with effective reputation management strategies. The author, an award-winning professor, offers frameworks and processes to help organizations adapt quickly to changing circumstances. Key topics include overcoming activist challenges, managing corporate scandals, and leveraging external events to enhance reputation. Case studies from various companies illustrate effective reputation management practices, making this work a vital guide for navigating the complexities of corporate reputation and crisis m