Focusing on management, strategy, marketing, and finance, this textbook provides a thorough understanding of the sport industry. It emphasizes decision-making and key concepts, ensuring that students can translate theory into practical applications. This new edition enhances the learning experience with updated content relevant to current industry practices.
The book explores the gradual development of Major League Soccer in North America, highlighting its journey towards becoming a significant player in the global sports arena. It examines the influence of major European teams in attracting large fan bases in the U.S., providing insights from seasoned sports business experts Rick Burton and Norm O'Reilly. Their analysis reveals the challenges and successes faced by the league, showcasing its evolution and the growing interest in soccer across the continent.
Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.