How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Ross Brennan Boeken
Business-to-Business Marketing
- 424bladzijden
- 15 uur lezen
This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.