Yvon Chouinard Boeken

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

Details the business policies undertaken by the outdoor sports clothing company Patagonia to make environmentally responsible practices a priority, including using organic cotton and manufacturing recycled fleece.

The people who use Patagonia gear have explored the furthest extremities of wildness from the icy waters of the Labrador Sea to the baking hot, vertical granite of El Capitan. Notes from the Field delivers an intense glimpse of those front lines in a spectacular collection of essays and photographs commissioned for Patagonia. Authors such as Paul Theroux, Gretel Ehrlich, Russell Chatham, Rick Ridgeway, and Tom McGuane offer first-hand perspectives often off-beat and sometimes unsettling on our relationship to the natural world. Their words capture life-threatening moments and sudden insights into the soul of a sport. The accompanying images may command silence (the tiny silhouettes of climbers on a distant snowy ridge) or elicit a whoop of joy (a kayaker dropping off a 20-foot waterfall). Editor Nora Gallagher has collected the best essays and images from Patagonia's award-winning catalog and melded them with newly commissioned material to create an intelligent, powerful, and vital portrait of "life out there." Notes from the Field will appeal to adventurers, travelers, and dreamers everywhere.

Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

V knize se dozvíte: Autoři na praktických příkladech z Patagonie vysvětlují, co je zodpovědnost firmy Proč by toto téma mělo a mohlo zajímat všechny lidi Co je trojí zodpovědnost ("triple bottom line") Jak vybalancovat zájmy všech zúčastněných: vlastníků, zaměstnanců, zákazníků, komunity i planety Co je to skutečná recyklace? Součástí knihy jsou i checklisty, podle kterých můžete přebudovat firmu Jak funguje "Footprint chronicles" Další nadčasové souvislosti... 5 důvodů proč přečíst: 1. Zodpovědnost bude v 21.století jednou z hlavních konkurenčních výhod. 2. Kniha srozumitelně a čtivě popisuje podstatu skutečné zodpovědnosti. 3. Dozvíte se, co přesně je třeba udělat, abychom žili ve zdravějším a šťastnějším světě. 4. Získáte konkrétní checklisty, podle kterých můžete přebudovat vlastní firmu. 5. Získáte obrovskou inspiraci, jak žít a naději, že byznys může být skutečně prospěšný.