Leander Kahney Boeken

Dagli anni Settanta, Steve Jobs ha rivoluzionato l'informatica, il cinema d'animazione e la musica digitale, trasformando creazioni come Apple II, Mac, Pixar, iPod, iTunes e iPhone in oggetti di culto e campioni di vendite. La sua personalità è altrettanto nota, caratterizzata da egocentrismo, controllo e difficoltà nei rapporti umani. Tuttavia, riesce a circondarsi di collaboratori di talento e a produrre articoli "a prova di stupido". Sebbene si professi buddista e antimaterialista, promuove prodotti di massa attraverso una pubblicità astuta. Queste contraddizioni costituiscono la base della sua filosofia di business, che ha portato la sua azienda a traguardi impensabili in nuovi mercati, grazie a una pratica innovativa. L'autore ripercorre la vita professionale e privata di Jobs, dalla nascita del primo Mac all'uscita dell'ultimo iPhone, offrendo un'avvincente biografia e spunti preziosi per sviluppare un proprio stile di management vincente.

In 1997, Steve Jobs returned to Apple with the daunting task of revitalizing the company he had founded. One night, he discovered a British designer immersed in sketches and prototypes; this was Jony Ive, whose talent Jobs recognized as pivotal for reversing Apple's decline. Their collaboration led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, which transformed industries and established Apple as a powerful brand. Ive emerged as a leading technology innovator, earning numerous awards, a spot on the 2013 Time 100 list, and a knighthood for his contributions to design and enterprise. Despite his accolades, the shy designer, whom Jobs called his 'spiritual partner,' remains largely unknown. This book presents a comprehensive portrait of Ive, drawing from interviews with former colleagues and extensive research. It explores his early passion for industrial design, education at Newcastle Polytechnic, and rapid ascent at Apple, revealing the principles that made him the designer of his generation. As Ive stated, 'Different and new is relatively easy. Doing something that's genuinely better is very hard.' The narrative sheds light on the inner workings of Apple's renowned design team, offering rare insights into their creative processes.

Introduction: Killing it -- The death of Steve Jobs -- A worldview shaped by the deep South -- Learning the trade at Big Blue -- A once-in-a-lifetime opportunity to join a near-bankrupt company -- Saving Apple through outsourcing -- Stepping into Steve Jobs's shoes -- Finding his feet with hot new products -- A greener Apple -- Cook fights the law, and wins -- Doubling down on diversity -- Robot cars and the future of Apple -- Apple's best CEO?

<b>“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive</b> In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline. That young designer was Jony Ive. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 <i>Time</i> 100 list, and was even knighted for his “services to design and enterprise.” Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief. Leander Kahney, the bestselling author of<i> Inside Steve’s Brain</i>, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation. Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

История скромного гения, который после смерти Стива Джобса привел Apple к головокружительным высотам. Смерть Джобса в 2011 году оставила компанию в трудном положении. Он был не просто основателем и CEO Apple, но и символом глобального мегабренда. Многим казалось, что никто не сможет занять его место, особенно скромный Тим Кук, которого считали «рабочей лошадкой». В условиях нарастающей конкуренции со стороны Android и неопределенности в отношении будущих продуктов многие предрекали Apple скорую катастрофу. Однако спустя восемь лет компания достигла высшей точки, став самой дорогой корпорацией на планете с триллионной стоимостью. Цена акций Apple выросла почти в три раза. Под руководством Тима Кука компания сосредоточилась на возобновляемой энергии, справедливых цепочках поставок, защите конфиденциальности пользователей и создании легко перерабатываемых продуктов. Кук уверенно ведет Apple в новую эру процветания. Используя доступ к инсайдерам компании, автор рассказывает вдохновляющую историю человека, который рискнул занять место незаменимого. Благодаря чуткому руководству и преданности ценностям Кук достиг большего, чем кто-либо мог представить. Книга будет интересна всем, кто интересуется Apple и ее историей.

Steve Jobs ist das Enfant terrible der technischen Industrie. Der lebhafte, oft dreiste Jobs, hatte eine Revolution ins Rollen gebracht - die PC-Ära. Der beispiellose Erfolg von Apple und Pixar macht Steve Jobs zum Musterbeispiel eines Innovationsmanagers im digitalen Zeitalter. Mit einzigartigen Einsichten und viel Humor zeigt „Steve Jobs´ kleines Weißbuch“ Leitsätze zur Entwicklung von „Killerprodukten“, wie man einen loyalen Kundenstamm kreiert und wie man einige der weltweit mächtigesten Marken managt. Hier erfährt der Leser die großen Geheimnisse des Management und wie er eine bessere Führungspersönlichkeit und ein besserer Manager und Entrepreneur werden kann.