Leander Kahney Boeken

Dagli anni Settanta, Steve Jobs ha rivoluzionato l'informatica, il cinema d'animazione e la musica digitale, trasformando creazioni come Apple II, Mac, Pixar, iPod, iTunes e iPhone in oggetti di culto e campioni di vendite. La sua personalità è altrettanto nota, caratterizzata da egocentrismo, controllo e difficoltà nei rapporti umani. Tuttavia, riesce a circondarsi di collaboratori di talento e a produrre articoli "a prova di stupido". Sebbene si professi buddista e antimaterialista, promuove prodotti di massa attraverso una pubblicità astuta. Queste contraddizioni costituiscono la base della sua filosofia di business, che ha portato la sua azienda a traguardi impensabili in nuovi mercati, grazie a una pratica innovativa. L'autore ripercorre la vita professionale e privata di Jobs, dalla nascita del primo Mac all'uscita dell'ultimo iPhone, offrendo un'avvincente biografia e spunti preziosi per sviluppare un proprio stile di management vincente.

“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.” Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)

Introduction: Killing it -- The death of Steve Jobs -- A worldview shaped by the deep South -- Learning the trade at Big Blue -- A once-in-a-lifetime opportunity to join a near-bankrupt company -- Saving Apple through outsourcing -- Stepping into Steve Jobs's shoes -- Finding his feet with hot new products -- A greener Apple -- Cook fights the law, and wins -- Doubling down on diversity -- Robot cars and the future of Apple -- Apple's best CEO?

Steve Jobs ist das Enfant terrible der technischen Industrie. Der lebhafte, oft dreiste Jobs, hatte eine Revolution ins Rollen gebracht - die PC-Ära. Der beispiellose Erfolg von Apple und Pixar macht Steve Jobs zum Musterbeispiel eines Innovationsmanagers im digitalen Zeitalter. Mit einzigartigen Einsichten und viel Humor zeigt „Steve Jobs´ kleines Weißbuch“ Leitsätze zur Entwicklung von „Killerprodukten“, wie man einen loyalen Kundenstamm kreiert und wie man einige der weltweit mächtigesten Marken managt. Hier erfährt der Leser die großen Geheimnisse des Management und wie er eine bessere Führungspersönlichkeit und ein besserer Manager und Entrepreneur werden kann.