Carl McDaniel Boeken

Table of Contents Part One: THE WORLD OF MARKETING 1. Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Social Responsibility, Ethics, and the Marketing Environment. 4. Developing a Global Vision. Part Two: ANALYZING MARKET OPPORTUNITIES 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting and Targeting Markets. 8. Decision Support Systems and Marketing Research. Part Three: PRODUCT DECISIONS 9. Product Concepts. 10. Developing and Managing Products. 11. Services and Nonprofit Organization Marketing. Part Four: PLACE (DISTRIBUTION) DECISIONS 12. Marketing Channels and Supply Chain Management. 13. Retailing. Part Five: PROMOTION DECISIONS 14. Integrated Marketing Communication. 15. Advertising and Public Relations. 16. Sales Promotion and Personal Selling. Part Six: PRICING DECISIONS 17. Pricing Concepts. 18. Setting the Right Price. Part Seven: TECHNOLOGY-DRIVEN MARKETING 19. Customer Relationship Management.

Few people know any scientist(s) or what scientists do. Beauty Won Me Over: A Scientist’s Life is a deep dive into the life of Carl McDaniel, a developmental biologist. He became an academic scientist because his best friend in college recognised the scientist in him even before he himself did. Being severely cross-eyed and blind at birth meant he had no depth perception. Running became his sport and the ‘race’ a metaphor for existence. Running taught him that the real essence of living life well and to its fullest was giving body and soul to all one does. Working as a postdoctoral fellow in Ian Sussex’s lab at Yale University, he chanced upon the observation that Nicotiana tabacum plants counted nodes (the location of a leaf) as the means for deciding when to flower. Twenty-five years of research elucidated the fundamental elements of this process. Beyond doing science, academic scientists teach, provide service to the scientific community and the general public, as well as bring their perspectives of science to them.

Uses inspirational stories of successful activists to explore major environmental issues and offer proven solutions.