Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
In this lushly written follow-up to Almost French, Sarah Turnbull explores a new paradise: Tahiti. Having shared her story in her bestselling memoir, Almost French, Australian writer Sarah Turnbull seemed to have had more than her fair share of dreams come true. While Sarah went on to carve out an idyllic life in Paris with her husband, Frédéric, there was still one dream she was beginning to fear might be impossible—starting a family. Then out of the blue an opportunity to embark on another adventure offered a new beginning—and new hope. Leaving behind life in the world’s most romantic and beautiful city was never going to be easy. But it helps when your destination is another paradise on earth: Tahiti.
A delightful twist on the travel memoir, Almost French takes readers on a tour fraught with culture clashes but rife with insight and deadpan humour - a charming true story of what happens when Sarah meets a very French Frenchman.
A delightful new twist on the travel memoir, Almost French takes readers on a tour fraught with culture clashes but rife with insight and deadpan humour - a charming true story of what happens when Sarah meets a very French Frenchman.Backpacking around Europe, twenty-something Sarah Turnbull meets Frederic and impulsively accepts his invitation to visit him for a week in Paris. Eight years later, she is still there - and married to him. The feisty Sydney journalist swaps vegemite for vichyssoise and all things French, but commits the fatal errors of bowling up to strangers at classy receptions, helping herself to champagne, laughing too loudly and (quelle horreur!) rushing out for a baguette in her 'pantalons de jogging'. But Paris' maddening, mysterious charm proves irresistible and Sarah makes spectacular progress. She finds work as a freelance journalist, learns to survive Parisian dinner parties and how to deal with grim-faced officialdom. As she navigates the highs and lows of Parisian life, covering the haute couture fashions shows and discovering the hard way the paradoxes of France today, Sarah succeeds in becoming 'almost French'.